How to create a successful online presence

Posted in Marketing

Digital marketing is becoming increasingly popular and you can’t afford not to have a good online presence. Online visibility and credibility is very important. Here are a few tips on achieving online success. Build it and they will come? Not so easily. It takes time and effort to build an online presence. Be prepared to set a budget for ongoing marketing efforts, analytics and content management. Identify your target audience. Once you’ve identified their demographic characteristics, you can base your marketing on this information and tailor your content to address…read more

Video: A Powerful Marketing Tool

Posted in Marketing

Video is becoming a very popular online marketing tool. It grabs attention in a way that text and photos simply can’t. I don’t know about you, but I’ll much rather watch a short video than read through paragraphs and paragraphs of content. And creating videos for your business does not have to be a costly affair. Video-cameras are very affordable or you can even use the camera on your smartphone. What can video be used for? More and more modern businesses are using videos to: demonstrate their products or services,…read more